MISSION
Invat.tur is the Valencian Institute of Tourist Technologies, a centre created to provide a meeting place for agents in the tourist sector which represents one of the main focal points for improving competitiveness and sustainability in the Region of Valencia’s tourist model, through the development of R&D and Innovation projects and adaptation to new trends in all aspects of the tourist market.

VISION
Through its contribution to anticipating changes in the tourist market, the cutting-edge nature of its projects developed in the area of R&D and Innovation, and the promotion of tourist quality and sustainability, Invat.tur aims to become a renowned tourism technology centre both nationally and internationally.
AIMS
Through close collaboration and cooperation with the tourist sector, the aim is to achieve the following strategic goals:
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· Generate and transfer knowledge in the sphere of tourism. · Develop lines of action in R&D/Innovation adapted to the needs of the tourist sector. · Foster a culture of innovation in tourist management. · Develop useful market intelligence for decision-making in the area of tourist management. · Facilitate the anticipation/adaptation of the Valencian tourist offer to trends in the tourist market. · Transfer knowledge to tourist companies and organisations, facilitating access for the tourist sector to the most advanced knowledge, services and technologies. · Collaborate with public and private research organisations in different geographical areas in R&D/Innovation activities. · Reinforce the presence of tourism in basic and applied research programmes. |



