Market Tracking Workshops

The Market Tracking Workshops are part of Invat.tur’s Market Intelligence area of action, which aims to attain in-depth knowledge about the situation of tourist markets targeted by the Region of Valencia, monitoring their evolution and adapting marketing and tourist promotion actions.

These Market Tracking Workshops bring together leading tourist agents from the Region of Valencia and its main sources of inbound tourism with a view to providing updated information to the tourist sector about the current state of a specific market, analysing strategies and perspectives in order to engage demand, study the positioning of the Region of Valencia in comparison with its competitors, assessing the business prospects for the Valencian tourist sector, analysing the role of airlines and on-line tour operators, among others.

So far, the following workshops have been held:

• Market Tracking Workshop: Holland and Belgium
• Market Tracking Workshop: Germany

More information: www.monitordemercados.es